I can’t remember exactly why this topic came up…but, to keep you somewhat entertained until The Queen of the Universe receives her box and is able to blog again, I offer these ideas for your consideration and discussion.
Back when dinosaurs roamed the earth, I worked my way through college. Now, don’t get confused, I didn’t “work my way through college” like “some people” did…and I’m not naming names here, but, THEY seem to think that “working their way thru college” includes Mama & Daddy paying the “out of state” tuition, buying their books, paying for their dorm room and their 3-meals-a-day cafeteria card, giving them a.late model used car (and paying the insurance) and giving them a “small allowance” for supplies, delivered pizza and other miscellaneous items. Their Mama always took them to Dillard’s, Macy’s or the Gap for “school clothes” twice a year: September and March …plus more clothing at Christmas and birthdays. So, why did they “need to work”? Well, Mumsie & Dad refused to pay for booze binges, pot buys. Such MEAN parents!!! Nope, while they were scoping out the drug scene and dancing disco, I was paying rent, utilities, car payment, insurance, food, gas, and supporting my baby boy…(no help from Mama or Daddy, cuz they were both at the Rainbow Bridge!”)
Meanwhile, back at the ranch…I worked two and sometimes THREE Jobs! I worked for an auctioneer on weekends, calculating and closing customer’s tickets, I occasionally worked at a tavern, serving beer and wine four days a week. But my “regular” job was working for Personal Products Co. If you’ve ever used an Always pad, StayFree MaxiPad or o.b. Tampon, you’ve used Personal Products merchandise. My job was to meet with the store manager, let him know that a new coupon was going to be in Sunday’s paper, and after checking the stock he had on hand, I would advise him on how much product he needed to order to cover the demand. Sometimes, I would set up and build the “end caps” that you so often see in grocery stores. My “true job” was to “sell” the store manager the idea of ordering enough product to fill and re-fill that end cap for the duration of the coupon!
There are a few ways to get the grocery manager to do that…what seemed to work best was getting him into the feminine hygene aisle, and start talking about maxi-pads; how much they absorbed, about the new Always covering, the benefits of that new product or I would talk to him about the o.b. Tampon. I would explain that it had been invented by a woman, and because she was a woman, she better understood what women wanted! Now, mind you, this was back in the Dark Ages…and there weren’t as many “sensitive men” who were willing to be caught dead OR alive on the Feminine Hygene Aisle as there are now…And, yes, like you, I have heard rumors that there are actually real, live men who really DO buy their wives sanitary products!!! Really…it’s true!!!
Before I began this “Service Representative” job, I was required to attend a sales seminar which taught us about all of the products, the different ways that we could “help” our customers and some basic “sales techniques”. People are funny sometimes…even with a “buy one-get one’ coupon at a store that “doubles coupons”, the majority of women will NOT accept a bent or crushed box! They will not accept a box that had insufficient glue on the flaps, either..you know, one of those boxes where the closing flap isn’t quite completely closed! So, one of my job requirements was to “swap out” bent, crushed, half open boxes for new, pretty product! One of the “perks” of that job was that I could keep all the crushed boxes that I wanted to keep…or give them to family or friends…I also gave TONS of product to the local women’s shelters, and to churches which had programs to assist unemployed or under priveledged women! (I didn’t BUY sanitary products for YEARS!)
During the seminar I attended, I learned one thing that has helped me all through my life…I learned all about W I I F M. (Pronounced wiff ’em”)
When asking someone to do something for you, whether it is a customer to placing an order…or your husband buying you a new car…you need to remember that EVERY person has a sign on their chest with WIIFM written on it!
What’s In It For Me? You have to be subtle, you have to have class, you can’t lose your temper or fly off the handle…you must be smart, you must be prepared and you must present your ideas (or “sales pitch”) properly and gently. But, anything you want or desire can be had by presenting WIIFM! In OUR family, Papa is the President and Tresurer, and I am the Vice President and Dog Walker. My social security is my “allowance”…I make my car payment, storage fees, cell phone bill, my credit card bills and most of my medical bills…but, I sometimes have a big purchase, like when I bought my car, for instance…and, right now, a LOT of the upgrades in the house we are building, papa and I must discuss the advantages, the benefits and the value of our upgrades.
In addition to knowing the “pros & cons” of every issue, this technique” works best when you know a person’s motivation. In the case of the grocery store manager, whose bonuses and salary are tied to sales…he wants enough product in stock and out on the floor…he doesn’t want a stock boy filling up that empty spot on the shelf every two hours, and he doesn’t want Mrs. Smith to go across the street to his competitor, who was smart enough to build a huge end cap and order extra stock!
My ex-husband was motivated (consumed) by greed first (and always) and secondly, he wanted to be seen as “Anglo” as possioble and to APPEAR to be educated (like 281129 he used big words incorrectly) but he refused to go to college! He wanted to APPEAR to be successful by “having all the toys”, etc, etc. so, when I needed a new car, I selected
PP the BMW Z3 (not ONLY because that’s what I wanted) but because I knew it would appeal to his “toys” hang up, it appealed to the way he pictured himself…and, perhaps most rewarding to him…was that not two months after our purchase, his (competitive) brother bought one just like it…
As papa and I go thru the selections for our new home…I know his motivations too…his primary motive is for us to have a nice home that will be safe for both of us for the next 20 to 30 years, and secondly, to have a home that “makes mama happy and healthy”! (Isn’t he wonderful! But I’d be willing to bet he NEVER bought a box of sanitary product!) When we went to visit our friends down in West Palm Beach, a LOVELY, wonderful, funny, and charming gay couple, I spend a great part of the day just floating in their pool, I also did Aqua-cizes of all sorts…and each day, after my floating and exercising, I felt a thousand times better So, when the subject came up about having a pool, he didn’t hesitate, the pool was part of the build! Neither of us are motivated by social pressure, the need to be admired, or the need to have someone “like” us. We like ourselves, we accept ourselves…we like who we are as a couple, and really don’t give a flying flip if someone DOESNT like us. We try our best everyday to be the best person we can be. To live our lives with the morals, scruples and ethics that our parents and grand parents taught us and if someone doesn’t like us….there are MILLIONS more people that we can get to meet and get to know! (plenty of fishes in the sea!!)
So, do I still use WIIFM? Yep, and my number one client is ME!! It helps me make hard decisions. I consider benefits…I consider consequences…in fact, it has helped me make better decisions in my life…Make better plans…sure, it takes more effort, you must look deeper into cause/effect, you must think about things a bit more, research them more (and pay attention to someone other than yourself…but none of US do that!). Despite the effort, I think you will find the results worthwhile….after all…this is the one and only life we have…lets make it the best possible!
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